When used, a series of kisses colored brightly by the new Infallible Paints assortment of hues populates the screen. In addition to the lens, L'Oreal Paris can be found in the Snapchat Valentine's Day Live Story, debuting four new Infallible Paints advertisements. "We are excited to build on our leadership in digital innovation to include a lens that is truly interactive, and that prompts subsequent sharing and engagement," says Kristen Comings, Vice President of Integrated Consumer Communications, L'Oreal Paris USA. "The lens was specifically designed to be inclusive so that everyone can take part - whether sending to a significant other, family member or a friend." Infallible Paints is a collection of lip, eye and face products centered on professional, high impact pigments paired with comfortable wear. From liquid lacquer lips, to a blush compact that is sure to become a staple in makeup bags nationwide, Infallible Paints allows women to express themselves in a daring, new way. The entire Infallible Paints collection is available at mass, food and drug retailers nationwide. About L'Oreal Paris The L'Oreal Paris division of L'Oreal USA, Inc. is a total beauty care brand dedicated to empowering women by offering the most luxurious and innovative products and services available in the mass market. The brand's signature tagline, "Because I'm Worth It," was born in the United States in 1971 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L'Oreal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L'Oreal's invention of hair color in 1909, the brand continues to serve as the leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Feria, Excellence Creme, Advanced Haircare, the Ever Collection, Advanced Hairstyle, and Elnett Satin Hairspray. As the #1 Skin Expert brand worldwide, L'Oreal Paris provides scientifically-advanced skincare products that are clinically proven to address individual skin concerns through its renowned brands Revitalift, Hydra Genius, Age Perfect, and Sublime Bronze. L'Oreal Paris' iconic cosmetics collections include Infallible, True Match, Colour Riche, Voluminous, and Visible Lift.
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Courtesy Charles Reed/U.S. Immigration and Customs Enforcement... REUTERS By Julia Edwards Ainsley and Kristina Cooke | WASHINGTON WASHINGTON U.S. immigration officers last week arrested more than 680 people in the country illegally, the homeland security chief said on Monday, in a broad enforcement action that alarmed immigrant rights groups. U.S. Homeland Security Secretary John Kelly said the operations, conducted in at least a dozen states, were routine and consistent with regular operations carried out by U.S. Immigration and Customs Enforcement, or ICE. Immigrant rights advocates said the operations, which they describe as raids, were not business as usual, and were more sweeping than operations conducted during the administration of former Democratic President Barack Obama. Kelly said in a statement that 75 percent of the immigrants arrested have criminal records, ranging from homicide to driving under the influence of alcohol.
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